BuzzFeed Editors Take On Victoria’s Secret Bathing Suits


While flipping through a Victoria’s Secret summer catalog, you are guaranteed to find pictures of beautiful models in swimsuits, flaunting their perfect beach bodies. It’s no surprise that many women idolize these models, and hope that one day they can look as flawless as they do in their bathing suits. Editors from BuzzFeed took a stand and decided to turn these thoughts into actions. They decided to re-create their own photoshoot in Malibu, in hopes of proving to women that everyone is flawless in her own way. “We think it’s very important for women of all different shapes and sizes, and colors to rock these bathing suits and give an accurate depiction of what a beach body really is. So that’s what we did,” a BuzzFeed editor explained...Mission accomplished!


Each BuzzFeed model re-created a pose wearing their favorite swimsuit from the Victoria’s Secret catalog. After the photoshoot, they took time to write down their thoughts about the experience, and how it made them feel. One plus size model explained to her readers that she has idolized VS models since the age of 13. She also went on a rant about how hard it is to find a swimsuit that fits her comfortably, and jokingly made a comment about her swimsuit picture, “My boobs also look like they are trying to escape from prison-- wait sorry is that too soon? Oh hi belly button!” This BuzzFeed experiment is just another way of telling women to love the skin you’re in. Instead of aiming to look like the models we see in magazines, we should work on being the best version of ourselves.

Nothing says “Love the skin you’re in” better than Denise Bidot’s “Beach Body. Not Sorry” campaign. The plus size model teamed up with Swimsuits For All, an online retailer for curvier women. Together, they launched the #NotSorry campaign to help women embrace their cellulite and flaunt their curves. Bidot posed in four bathing suit looks, including a hip-hugging leopard print suit. She wants women to stop apologizing for the shape of their bodies, and realize that imperfections are what makes us perfect.

This isn’t the first time a retailer is embracing the beauty of stretch marks. Back in April, Lane Bryant launched the #ImNoAngel lingerie campaign. In addition, Target recently launched their first plus size clothing line, Ava & Viv. It is good to know that companies are taking a stand for women of all sizes, especially full figured women. It’s time to start loving our bodies and to stop being sorry for who we are.  #NotSorry

-Alexandria Moreland
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