Facebook Beginning to Model Snapchat?

         The app we all love with its many cool facial features, Snapchat, has some new competition! Facebook has announced that they will be adding facial filters similar to the ones that Snapchat uses, on their MSQRD app. According to Facebook, users can “go live on Facebook directly within the app, while using the features”. The acronym MSQRD  stands for “masquerade”. Luckily for iPhone lovers, the feature will debut in just a few weeks. Eventually, Facebook wants to add double patrons to the facial filters, so that more can join in on the fun. The goal for this app is to allow multiple users to go live, broadcast, and simultaneously use the facial filters. Once this rolls out, which app will be used more? Snapchat or MSQRD?

Ashley Lambert